Whether you cars, which sell insurance or whatever, once you are with your product or service in a competitive and / or are interchangeable product area, the answer to this question is relevant for the customer.
When buying apples, or pasta with major distributors, a customer will contact with such a question to an employee. For larger investments, as well as in extensive consultation Products or services does. What
10 reasons to buy from you? What are the benefits?
Write down the best right now the answers to these questions on a sheet of paper. Put yourself then empathy in the person of your customer and verify self-critical, whether your statements contribute to the purchase decision.
studies show that 9 out of 10 vendors can deliver on such issues no convincing answers. Why? Because they have never done think about what could make them and their service unique. Unfortunately, this seller never thought about that with your product or service is not the sole provider in the environmental opportunities available, but there are many other competitors, making it perhaps (especially after purchase) even better. Therefore represents the modern and the Internet vorinformierende customer such questions.
Since then, it helps not, for example where the general agent of an insurance sales force his people to "brilliant" tip is: "The questions we ask, for he who asks, and leads the customer has to answer it!"
Got it? Or do you have a question? No? Right! They turn to another provider, for which there are finally enough.
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